http://www.andrewferrier.com/blog/2006/09/20/friedman-and-roads/ Economics; Travel; Film; and Technology. Tue, 06 Jan 2009 07:47:18 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.andrewferrier.com/blog/2006/09/20/friedman-and-roads/comment-page-1/#comment-1643 Andrew Ferrier’s Blog » Blog Archive » Irrational Rationalisation and Marketing Sun, 01 Oct 2006 21:53:59 +0000 http://www.new-destiny.co.uk/andrew/blog/2006/09/20/friedman-and-roads/#comment-1643 [...] I’ve just finished reading Seth Godin’s book All Marketers Are Liars (yes, I know I was reading something different a few days ago; I’ve got a short attention span). His book taught me a lot about marketing and convinced me it doesn’t have to be fake and cynical. But perhaps the most important personal lesson I’ve taken away is to understand worldviews better. One of Seth’s basic principles is that each person has a set of worldviews: marketing that doesn’t match them is rationalised away in our brains, even when that’s illogical. This has been demonstrated by psychologists many times, but irrational rationalisation (pun aware) makes people uncomfortable, so we don’t talk about it much. This is one of things that makes marketing to people hard: framing the message in terms of their worldview. I think this is just as important to understand in personal relationships (persuading) as it is in selling products (marketing). In fact, it seems that Godin would assert that the former is marketing too. [...] [...] I’ve just finished reading Seth Godin’s book All Marketers Are Liars (yes, I know I was reading something different a few days ago; I’ve got a short attention span). His book taught me a lot about marketing and convinced me it doesn’t have to be fake and cynical. But perhaps the most important personal lesson I’ve taken away is to understand worldviews better. One of Seth’s basic principles is that each person has a set of worldviews: marketing that doesn’t match them is rationalised away in our brains, even when that’s illogical. This has been demonstrated by psychologists many times, but irrational rationalisation (pun aware) makes people uncomfortable, so we don’t talk about it much. This is one of things that makes marketing to people hard: framing the message in terms of their worldview. I think this is just as important to understand in personal relationships (persuading) as it is in selling products (marketing). In fact, it seems that Godin would assert that the former is marketing too. [...]

]]> http://www.andrewferrier.com/blog/2006/09/20/friedman-and-roads/comment-page-1/#comment-1340 Andrew Ferrier Fri, 22 Sep 2006 09:15:29 +0000 http://www.new-destiny.co.uk/andrew/blog/2006/09/20/friedman-and-roads/#comment-1340 Yep. You should definitely watch the 'Free to Choose' videos on Google. The first half of each one is OK - the actual documentary itself - but it's the second half where Friedman shows his debating skill - cutting through woolly arguments. Yep. You should definitely watch the ‘Free to Choose’ videos on Google. The first half of each one is OK - the actual documentary itself - but it’s the second half where Friedman shows his debating skill - cutting through woolly arguments.

]]> http://www.andrewferrier.com/blog/2006/09/20/friedman-and-roads/comment-page-1/#comment-1337 Richard G Brown Fri, 22 Sep 2006 07:47:40 +0000 http://www.new-destiny.co.uk/andrew/blog/2006/09/20/friedman-and-roads/#comment-1337 Speaking of Friedman... I finally got round to watching his "open mind" interview the other day (where he talks about measuring the effects of a policy rather than its intent). I had no idea he was so articulate.... I should have realised he would but the clarity of his explanations was astounding. Speaking of Friedman… I finally got round to watching his “open mind” interview the other day (where he talks about measuring the effects of a policy rather than its intent). I had no idea he was so articulate…. I should have realised he would but the clarity of his explanations was astounding.

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