Marchitecture. I shamelessly stole this from a presentation I attended the other day (names withheld to protect the innocent). If it resonates with you, it probably doesn’t need explaining, but marchitecture is IT architecture that is used for marketing reasons rather than technical ones. Sometimes the marchitecture looks the same as the ‘real’ architecture, sometimes not. Wikipedia’s definition seems a bit narrow (I’m not sure what electronic architecture is anyway), but hey. No original research seems to one of the more widely violated Wikipedian principles.