Some of the marketing efforts I’m most impressed by are the little, obvious things. I recently ordered some replacement ink cartridges from The Ink Factory (excellent service, by the way - next day delivery and cheap prices, as well as good quality non-OEM cartridges). I’ve ordered from them twice now - this time round I had to dig out their name from my email archives - searching Google for printer ink uk brings up a lot of sites. They’ve now sent me some tiny stickers, with their website and phone number printed on them, one of which has now gone on the inside of my printer hood. Next time, I won’t have to do that hunt. So obvious, so simple, so clever.
Of course, I barely use my printer these days, but that’s another story.
Update 2006-11-30: It appears Epson is trying to pursue some manufacturers and importers of cheap ink cartridges via the US legal system, alleging patent violation. It’s well known that printer manufacturers make a large portion of their profit from cartridges, so this shouldn’t be too surprising. I’m not sure I have a clear opinion on this issue.