It appears that Starbucks is finally coming to Winchester. No doubt many will lament over this further Americanisation and homogenisation of our high street, but I’m kinda curious.
For a long time, Winchester’s most obvious and best option for coffee (in my humble opinion) has been the equally sterile and characterless Caffè Nero chain. There are a few other chains and independents around, but they’re all weaker for one reason or another (low ceilings, no air-conditioning, dirty tables, etc.). Starbucks will become its most obvious competitor, located only a few doors down, and will hopefully shake things up. It’s interesting how Caffè Nero’s dominant position has allowed it to get away with some things - the lines are always far too long, and the staff slow and inefficient. I see this as a practical example to observe how change in markets works, that wouldn’t be possible in a larger city with less incumbency and more turnover of residents. It’s going to be curious to see what happens, and I’ll be one of the first in Starbucks’ door.